How I improved coherence and efficiency in Netflix’s EMEA campaign localization by designing governance systems that preserve creative intent across markets.

Brand system and sales enablement work for Sensos, a logistics tech startup, designed to support C-suite communication, scalability, and consistent brand use.

Measuring Berlin is an infographics book exploring unexpected data about the German capital, visual storytelling, and the making of a first publication.

Art direction work for Dyson focused on designing communication sub-systems that respect strict brand guidelines while solving specific, contextual needs.

Luxury brand system design for Agua de México, balancing cultural depth, restraint, and scalability to establish credibility without relying on large launch budgets.

Brand design and launch strategy for PUNCHIE, a hard seltzer brand entering a saturated FMCG market with a premium positioning and lifestyle focus.

Internal communication design for Continental, translating knowledge-sharing principles into a scalable visual system that supports clarity and reuse.

Handelsblatt — Student Campaign on Instagram Stories Year: 2021 Context: Digital campaign for Handelsblatt targeting students. Market research had shown untapped potential in this audience, particularly through Instagram Stories rather than traditional digital advertising formats. My role: Creative Director. I led the creative direction of the campaign, defining the visual and narrative framework and guiding execution across formats. Project type: Digital campaign · Social media advertising · Creative direction

How design systems were used at WirtschaftsWoche to break organizational silos, align teams, and create sustainable cross-media communication structures.