Hi, I’m JP.

Let me tell you a bit about myself.

I’m JP, a Creative Director based in Amsterdam, working at the intersection of branding, design, and communication. For more than twenty years, I’ve supported organisations in shaping and managing visual identities across physical and digital environments — from editorial and institutional contexts to global corporate brands.

My background is rooted in Europe, both culturally and professionally. Having lived and worked in France, Germany, and the Netherlands, I’m used to operating in multicultural settings and collaborating across languages, disciplines, and perspectives. I work fluently in German, French, and English, and I value clarity, nuance, and respect in communication — especially when design carries meaning beyond aesthetics.

Over the course of my career, I’ve held senior leadership roles within large media organisations, most notably at Handelsblatt Media Group, where I led design teams, restructured workflows, and helped drive the digital transformation of cross-media communication. In these roles, I learned to see design not as an isolated craft, but as a system: one that connects editorial, marketing, events, and production, and that needs governance as much as creativity.

More recently, alongside my independent work as a Creative Director and consultant, in my work as Art & Print Producer EMEA at Netflix, I have contributed to brand guardianship across markets, supported localisation and production workflows, and collaborated closely with internal teams, agencies, and suppliers. The role continues to deepen my appreciation for precision, consistency, and collaboration within highly structured brand environments.

At the core of my work lies a strong interest in brand design, visual identity systems, editorial design, and data-driven storytelling. I enjoy working on both strategic frameworks and hands-on execution, always with the aim of creating communication that is clear, coherent, and sustainable over time. Leadership, for me, is less about hierarchy and more about enabling teams, improving processes, and creating the conditions for good work to happen repeatedly.

I’m comfortable bridging creative and technical worlds, working with tools such as Adobe Creative Cloud, Figma, data-visualisation platforms, and AI-assisted workflows. While my early coding days are long behind me, that technical foundation still helps me collaborate effectively with developers and production partners.

If this resonates, feel free to reach out — whether to talk about design, collaboration, or, occasionally, a round of Mario Kart.

JP